Something Wicked This Way Comes

Halloween has been all over social media for several weeks now, with over 4 million posts on social, according to The Drum.

leads to over 4m posts on social, with parties and promos top in UK and pumpkins and pets hot topics in the US
Read more at http://www.thedrum.com/news/2013/10/30/halloween-leads-over-4m-posts-social-parties-and-promos-top-uk-and-pumpkins-and-pets#1k67FAC0eHjZxTct.99

leads to over 4m posts on social, with parties and promos top in UK and pumpkins and pets hot topics in the US
Read more at http://www.thedrum.com/news/2013/10/30/halloween-leads-over-4m-posts-social-parties-and-promos-top-uk-and-pumpkins-and-pets#1k67FAC0eHjZxTct.99

leads to over 4m posts on social, with parties and promos top in UK and pumpkins and pets hot topics in the US
Read more at http://www.thedrum.com/news/2013/10/30/halloween-leads-over-4m-posts-social-parties-and-promos-top-uk-and-pumpkins-and-pets#1k67FAC0eHjZxTct.99

Something that's really caught my eye over on Twitter, is several consumer product oriented brands using Vine to market their products over Halloween. I'm personally a huge fan of Vine and love how these brands are not only making excellent use of the platform but also giving their products that extra spooky twist with catchy, memorable hashtags such as #ScaredStainless and #marksandspectres.

Whilst engagement levels aren't particularly good - the number of retweets & favourites on each Vine is pretty poor, considering most of the accounts are pushing well over 100k - 200k followers & Target is nearly at 1 milllion - the videos themselves are slick, funny and certainly creative.

Check out my top 10 favourite brand Halloween Vines below.

Happy Halloween!

Original Rogue