After the phenomal success of their licensed clothing lines with Star Wars and Lord of the Rings, Black Milk finally were granted the rights to produce Harry Potter clothing. The fans (or Sharkies as they prefer to be know), have been clamouring the site with suggestions, ideas, criticisms and comments.
The fans are part of the reason the Black Milk Clothing brand has had such a rapid ascent and impact. I first discovered them due to their Lord of the Rings range - "what? I can actually WEAR my favourite film on my body?"
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| Black Milk One Ring Swimsuit |
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| Black Milk Witch King Leggings |
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| Black Milk Middle Earth Map Legs |
They have dominated in an ever increasing fanbase due to an excellent understanding of social media and truly listening to what the fans want (no mean feat when you have 500k + Likes on Facebook, 30,000 Twitter followers and 628k followers on Instagram). Their Facebook channel alone currently has 538,852 likes and 48,181 talking about this which equals an engagement rate of 11.20. Phenomenal in social media standards.
They also have a YouTube channel, a Tumblr account, Pinterest and Google+ account - name a social media platform and they are on it, but what really sets them apart is they listen (celebrities - take note!). Despite the vast number of Sharkies clamouring for their attention, their excellent customer service team takes the time to reply to almost every single enquiry that comes their way. Not only do they deal with the standard issues of late packages and missed orders, but they chat freely about the items they themselves would like, the items the fans say they would like to see (Long Torso swimwear is an excellent example of the fan influence), repost pictures of fans sporting their clothing to populate their channels and dub them all Hot Little Bosses.
They also tease the fans with sneak peeks on various platforms before finally releasing a Pintrest album a few days before the release goes live.
Another key move is Black Milk updates fans frequently with video podcasts, showcasing new ranges, ideas and model them with their very own team illustrating how the clothes look on all manner of shapes, sizes & genders (though use professional models on their actual website).
The Harry Potter range is sure to be a smashing success (though as I'm not an amazingly huge fan there's only one piece I've really got my eye on)
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| Daily Prophet High Waisted Matt Finish Leggings |
More importantly for me, they've announced a Game of Thrones Collection coming in November 2013. Watch this space..............
Original Rogue
